LALAFO
Driving Business Growth Through Social Good
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THE VISION
As Regional Marketing Manager at Lalafo, I sought to expand the brand’s reach across six regions, including Azerbaijan, by crafting multi-channel marketing strategies tailored to each market. My goal was to elevate Lalafo's presence by launching new product lines, fostering social media partnerships, and deepening customer relationships through insights-driven strategies.
THE BREAKTHROUGH
A highlight of my tenure was the "Xeyriyyə Xonçası" project, a collaboration that collected over 500 letters from children in need and transformed these letters into tangible "products" on Lalafo’s platform. With the support of renowned musician Murad Arif, we fulfilled every child’s wish, culminating with a 'tour of kindness' comprised of multiple concerts. This initiative showcased my ability to blend business success with meaningful social impact.
